From community to agency
Over the years, Jip and Petra built one of the most recognised social platforms in the Rotterdam area. Entrepreneurs and business owners started asking how they could create the same kind of connection for their own brands. They were not only looking for more followers or more content. They wanted to build brands that felt human, recognisable and worth following. Those conversations became the foundation of Hashtag Junkies. Hashtag Junkies was built around one idea. Brands become stronger when they stop communicating like companies and start connecting like people. Together with their team, Jip and Petra helped brands find their voice and build meaningful relationships with their audiences. From social strategy and content creation to advertising, community management, campaigns, growth and workshops.
A new challenge
While working with brands, the team noticed the same challenge again and again. Companies wanted to communicate in a more human way, but their foundation was not always strong enough. Their identity did not reflect who they were. Their visuals did not match their ambition. Their story was not translated into something people could see, feel and remember.
The work started to move beyond social media. The team became more involved in brand strategies, campaigns, rebrands, visual identities and websites. These projects needed their own focus, identity and creative home.
The next chapter
In 2025, Jip and Petra moved to Berlin and opened the second location of Hashtag Junkies. Around the same time, they launched Büro Rita. Büro Rita was not a separate idea. It was a natural next step based on everything the team had learned about people, brands and connection. While Hashtag Junkies focuses on social strategy, content, advertising, growth and community building, Büro Rita helps brands build the foundation behind it all. At Büro Rita, we discover what makes a brand human and translate it into a clear strategy, identity and story. From brand strategy and visual identity to campaigns, websites and offline experiences, we create brands people can recognise, feel and remember.
Two agencies, one mission
Together, Büro Rita and Hashtag Junkies help brands become more human at every touchpoint. Büro Rita builds strong identities and clear foundations. Hashtag Junkies turns those foundations into meaningful online connections. Because every brand has a human side. Our job is to find it, shape it and make the world see it.
