In 2025, we had the privilege of supporting the launch of Bar Lenie, a bar with a mission to make women's sports visible, celebrated and central. From day one, the team behind Bar Lenie wanted to do more than just open doors; they wanted to build a strong, values-driven community, both offline and online. To help shape that digital presence, we worked closely with them through our 1:1 Social Media Training, focusing on strategy, structure and storytelling. Through social media management, premium content and monitoring & reports, we made sure every post reflected Bar Lenie's identity: bold, inclusive and full of heart. The result is a feed that champions women's sports and invites more people to join the movement, and this is only the beginning.