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De Keilewerf
De Keilewerf
De Keilewerf
Client
De Keilewerf
Services
Strategy, Content Creation, Management, Workshops
Year
2018 - 2021
Location
Rotterdam
De Keilewerf is a place that inspires, where people work with both hands and head, and where there's plenty of room for cooperation and personal initiative. What started in 2014 as an empty 1,000 m² warehouse is now a breeding ground for around a hundred young creative entrepreneurs, spread across two buildings totalling six thousand m².
From 2018 to 2021, we supported De Keilewerf with strategy, content creation, social media management and workshops. We helped make its people, projects and community visible through consistent online communication. Our team planned, produced and managed content across the social channels. Workshops gave the internal team practical tools for contributing to the same shared story.
Q
Can you help us with our social game and at the same time help us create content so we can make a 5-year anniversary book?
A
Yes, we can.
For De Keilewerf, we focused on telling the stories of the 100+ entrepreneurs housed across the two warehouses. The concept we rolled out combined interviews with a creative photo portrait, showing what each of them does for a living. This created snackable content in the language the online target group speaks, content that worked just as well for social media as it did for the five-year anniversary book. We also took care of events such as the Keilewerf Festival, along with social media and community management, monitoring and reporting, monthly and quarterly.
"The Q&A's that were developed by Hashtag Junkies have proven to be useful in many different ways. The portraits and interviews were initially developed for our social media platforms, but with the input of team Hashtag Junkies they are now also on the website to showcase all our tenants. The vibe at Hashtag Junkies headquarters is energetic and the cooperation with the team has been very enjoyable for me. During Covid-19 Hashtag Junkies also provided a social media livestream on how to deal with communication in times as well as how to deal with different scenarios of a crisis. This was a nice addition for De Keilewerf: in this way tenants could stay in contact with each other and could learn with each other in a time of stagnation. Many Wervers have benefited from this and are implementing what they have learned in their social media approach."
Ashley Nijland
Location Manager Keilewerf
"The Q&A's that were developed by Hashtag Junkies have proven to be useful in many different ways. The portraits and interviews were initially developed for our social media platforms, but with the input of team Hashtag Junkies they are now also on the website to showcase all our tenants. The vibe at Hashtag Junkies headquarters is energetic and the cooperation with the team has been very enjoyable for me. During Covid-19 Hashtag Junkies also provided a social media livestream on how to deal with communication in times as well as how to deal with different scenarios of a crisis. This was a nice addition for De Keilewerf: in this way tenants could stay in contact with each other and could learn with each other in a time of stagnation. Many Wervers have benefited from this and are implementing what they have learned in their social media approach."
Ashley Nijland
Location Manager Keilewerf
"The Q&A's that were developed by Hashtag Junkies have proven to be useful in many different ways. The portraits and interviews were initially developed for our social media platforms, but with the input of team Hashtag Junkies they are now also on the website to showcase all our tenants. The vibe at Hashtag Junkies headquarters is energetic and the cooperation with the team has been very enjoyable for me. During Covid-19 Hashtag Junkies also provided a social media livestream on how to deal with communication in times as well as how to deal with different scenarios of a crisis. This was a nice addition for De Keilewerf: in this way tenants could stay in contact with each other and could learn with each other in a time of stagnation. Many Wervers have benefited from this and are implementing what they have learned in their social media approach."
Ashley Nijland
Location Manager Keilewerf
Q
Can you help us with our social game and at the same time help us create content so we can make a 5-year anniversary book?
A
Yes, we can.
For De Keilewerf, we focused on telling the stories of the 100+ entrepreneurs housed across the two warehouses. The concept we rolled out combined interviews with a creative photo portrait, showing what each of them does for a living. This created snackable content in the language the online target group speaks, content that worked just as well for social media as it did for the five-year anniversary book. We also took care of events such as the Keilewerf Festival, along with social media and community management, monitoring and reporting, monthly and quarterly.
Q
Can you help us with our social game and at the same time help us create content so we can make a 5-year anniversary book?
A
Yes, we can.
For De Keilewerf, we focused on telling the stories of the 100+ entrepreneurs housed across the two warehouses. The concept we rolled out combined interviews with a creative photo portrait, showing what each of them does for a living. This created snackable content in the language the online target group speaks, content that worked just as well for social media as it did for the five-year anniversary book. We also took care of events such as the Keilewerf Festival, along with social media and community management, monitoring and reporting, monthly and quarterly.
Q
Can you help us setting up a strategy and manage our socials?
A
Yes, we can.
For 21 Pinchos we started off with the development of a social media strategy. This strategy resulted in a tailored social media identity including content formats that are based on engaging interaction with its communities. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online communities on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community, and monitor the direct mentions. We serve the online communities through appealing Stories, feed posts, and focus on showcasing premium content and short form videos (such as Reels/TikToks). This approach provides more information for current online community, and also helps to increase online visibility to reach potential fans.
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Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved
Ready to stop scrolling and start connecting?
DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER
We don't flood inboxes, we only email you when we have something worth your time
Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved
Ready to stop scrolling and start connecting?
DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER
We don't flood inboxes, we only email you when we have something worth your time
Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved