De Tuin van Maia helps people design and plant their own garden borders online. Based on a postcode and a few simple questions, customers receive a free, tailored planting plan, complete with a plant list, layout and bloom calendar, using 100% pesticide-free perennials delivered straight to their door, anywhere in the Netherlands.

Behind every plan is a clear mission: gardens that are beautiful for their owners and good for bees, bumblebees and butterflies. We started the social media strategy by diving deep into the brand's buyer personas, understanding exactly who we were talking to, and built every content theme and format around that insight. This gave De Tuin van Maia not just a clear plan, but real momentum to build a consistent online presence and stronger connection with its community.