In 2026, Für Gründer asked us to create a clear social media strategy. We focused on the brand, its audiences, its positioning and the role social media should play. The strategy included clear content themes, channel choices, what the content formats would look like, and practical next steps. This gave the team a focused roadmap for building a consistent online presence for Für Gründer and FG Campus. Alongside the strategy, we also created advertising assets and an advertising campaign to help bring that roadmap to life.