Koopgoot

Client

Koopgoot

Services

Strategy, Content Creation, Management, Growth, Workshops

Year

2019 - Current

Location

Rotterdam

Since 2019, we have helped Koopgoot build and maintain an active social media presence. Our work covers strategy, content creation, management, growth, campaigns, activations and workshops. We turn the people, stores and energy of Koopgoot into content that feels close and recognisable. This long-term partnership keeps the channels consistent while creating space for new ideas and seasonal moments.

Q

Can you nudge our online community to visit the shopping area of de Koopgoot offline?

A

Yes, we can.

For Koopgoot we started developing a custom social media strategy based on the delivered pillars. This strategy resulted in a tailored social identity, including content formats based on engaging interaction with its communities. Social media here isn't about just posting, but about maintaining a strategic focus, including community management and daily attention to interaction with the online community. Social listening is part of this too: we listen directly to feedback and monitor mentions of Koopgoot. By showing what's going on in a shopping area through the feed and Stories, we increase online visibility, and nudge more visitors to plan an offline visit, armed with in-depth knowledge about the retailers and products available.

"I came in contact with Hashtag Junkies at the end of 2019 as we were looking for an enthusiastic, pragmatic, local, and above all personal partner that could handle our social media channels and strategy. I characterize our cooperation as personal and spirited, and I personally like that the lines of communication with the team are short. In a nutshell: Hashtag Junkies is a very committed party that helps you to optimize your socials with great enthusiasm."

Sonja de Wild

Marketing Manager Koopgoot

Sonja de Wild

Marketing Manager Koopgoot

Sonja de Wild

Marketing Manager Koopgoot

Q

Can you nudge our online community to visit the shopping area of de Koopgoot offline?

A

Yes, we can.

Q

Can you nudge our online community to visit the shopping area of de Koopgoot offline?

A

Yes, we can.

For de Koopgoot we started developing a custom social media strategy based on the delivered pillars. This strategy resulted in a tailored social identity including content formats that are based on engaging interaction with its communities. This includes monthly live streams in retail stores, retailers' products and structural giveaways that highlight de Koopgoot as a shopping area. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online community on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community and monitor the direct mentions of de Koopgoot. By showing what's going on in a shopping area on the feed and in Stories you provide more information which helps to increase online visibility. This and other nudges can result, among other factors, that more visitors are planning a offline visit because they have in depth knowledge about the retailers and the -products available.