We started by developing a social media strategy that translated Le Fanfare's corporate identity into a style that resonates with its target groups. Within that strategy, we came up with original content formats, photo and video, that supported the physical store opening, the webshop launch, and highlighted the thoughtfully curated assortment. Looking back, this strategy laid the foundation for the social media identity Le Fanfare has today: carefully crafted, authentic and strategically focused on their core values. Our team managed Le Fanfare's monthly social media calendars and ran their day-to-day social media operation, from publishing content to advertising. We also handled community management, monitoring and reports. What started as a request became an objective, one that was amply met. We're quite proud of that.