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Le Fanfare
Le Fanfare
Le Fanfare
Client
Le Fanfare
Services
Strategy, Content Creation, Management, Growth
Year
2020 - 2025
Location
Rotterdam
Le Fanfare is a sustainable kids concept store that invites children to playfully discover and use their senses. From 2020 to 2025, we worked with Le Fanfare across strategy, content creation, management and growth. We built a clear social direction and translated it into consistent content and campaigns. Our team managed the channels while using paid promotion to extend their reach. This long-term approach kept the brand active, recognisable and connected to its audience.
Q
Can you develop a social media strategy in anticipation of the upcoming store opening and webshop launch?
A
Yes, we can.
We started by developing a social media strategy that translated Le Fanfare's corporate identity into a style that resonates with its target groups. Within that strategy, we came up with original content formats, photo and video, that supported the physical store opening, the webshop launch, and highlighted the thoughtfully curated assortment. Looking back, this strategy laid the foundation for the social media identity Le Fanfare has today: carefully crafted, authentic and strategically focused on their core values. Our team managed Le Fanfare's monthly social media calendars and ran their day-to-day social media operation, from publishing content to advertising. We also handled community management, monitoring and reports. What started as a request became an objective, one that was amply met. We're quite proud of that.
"Working with Hashtag Junkies is a delight. They are skilled, creative and involved in everything they do. They developed an outstanding social media strategy, which allowed us to gather a large group of fans in no time, who are closely involved in everything we do. Hashtag Junkies has an infallible sense of who we are and knows how to translate this into every imaginable medium. Whether it's video, photography, content or personal messages, in each case they know how to hit the essence and conquer your heart."
Judith van Zanten
Founder Le Fanfare
"Working with Hashtag Junkies is a delight. They are skilled, creative and involved in everything they do. They developed an outstanding social media strategy, which allowed us to gather a large group of fans in no time, who are closely involved in everything we do. Hashtag Junkies has an infallible sense of who we are and knows how to translate this into every imaginable medium. Whether it's video, photography, content or personal messages, in each case they know how to hit the essence and conquer your heart."
Judith van Zanten
Founder Le Fanfare
"Working with Hashtag Junkies is a delight. They are skilled, creative and involved in everything they do. They developed an outstanding social media strategy, which allowed us to gather a large group of fans in no time, who are closely involved in everything we do. Hashtag Junkies has an infallible sense of who we are and knows how to translate this into every imaginable medium. Whether it's video, photography, content or personal messages, in each case they know how to hit the essence and conquer your heart."
Judith van Zanten
Founder Le Fanfare
Q
Can you develop a social media strategy in anticipation of the upcoming store opening and webshop launch?
A
Yes, we can.
We started by developing a social media strategy that translated Le Fanfare's corporate identity into a style that resonates with its target groups. Within that strategy, we came up with original content formats, photo and video, that supported the physical store opening, the webshop launch, and highlighted the thoughtfully curated assortment. Looking back, this strategy laid the foundation for the social media identity Le Fanfare has today: carefully crafted, authentic and strategically focused on their core values. Our team managed Le Fanfare's monthly social media calendars and ran their day-to-day social media operation, from publishing content to advertising. We also handled community management, monitoring and reports. What started as a request became an objective, one that was amply met. We're quite proud of that.
Q
Can you develop a social media strategy in anticipation of the upcoming store opening and webshop launch?
A
Yes, we can.
We started by developing a social media strategy that translated Le Fanfare's corporate identity into a style that resonates with its target groups. Within that strategy, we came up with original content formats, photo and video, that supported the physical store opening, the webshop launch, and highlighted the thoughtfully curated assortment. Looking back, this strategy laid the foundation for the social media identity Le Fanfare has today: carefully crafted, authentic and strategically focused on their core values. Our team managed Le Fanfare's monthly social media calendars and ran their day-to-day social media operation, from publishing content to advertising. We also handled community management, monitoring and reports. What started as a request became an objective, one that was amply met. We're quite proud of that.
Q
Can you help us setting up a strategy and manage our socials?
A
Yes, we can.
For 21 Pinchos we started off with the development of a social media strategy. This strategy resulted in a tailored social media identity including content formats that are based on engaging interaction with its communities. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online communities on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community, and monitor the direct mentions. We serve the online communities through appealing Stories, feed posts, and focus on showcasing premium content and short form videos (such as Reels/TikToks). This approach provides more information for current online community, and also helps to increase online visibility to reach potential fans.
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Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved
Ready to stop scrolling and start connecting?
DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER
We don't flood inboxes, we only email you when we have something worth your time
Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved
Ready to stop scrolling and start connecting?
DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER
We don't flood inboxes, we only email you when we have something worth your time
Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved