We tackled everything from the brand story to the value proposition, logo design, print and digital assets, SmartBin covering, tone of voice, slogans, style elements, communication, web and social media design for PackBack. The brand story is carried by the explorer, who takes you on an adventure through the animal kingdom, where everything is in harmony and connected. It would have been easy for a brand like PackBack to lean on green symbols and obvious sustainability themes, instead, we took a different approach. Our explorer shows that small actions can have a significant impact on the future, on yourself and on the animal kingdom, connecting specific animal species to the core values PackBack embodies. It's the little things that add up.