De Stad Uit

Client

De Stad Uit

Services

Strategy, Content Creation

Year

2022 - 2023

Location

Rotterdam

De Stad Uit gives children and their caregivers from deprived urban neighbourhoods the chance to explore the Rotterdam countryside, a world that might otherwise feel out of reach. From 2022 to 2023, we supported De Stad Uit with strategy and content creation. We developed a clear visual direction based on its audience, story and communication goals. This strategy was translated into recognisable content themes and formats. The work gave De Stad Uit a structured foundation for communicating clearly across social media.

Q

Can you help us with our social media strategy and designing new icons?

A

Yes, we can.

We developed a social media strategy for De Stad Uit, aimed at translating their corporate identity into a style that resonates with their target audience. Through this strategy, we created original content formats aligned with the goals of their programme. Looking back, this strategy has contributed greatly to an authentic, strategic social media identity that accurately reflects De Stad Uit's core values online. Alongside this, we also collaborated on their graphic design, helping them reach their goals. We're proud of how this project turned out.