Reuzel

Client

Reuzel

Services

Strategy, Content Creation, Management, Growth, Workshops

Year

2018 - 2022

Location

Rotterdam/ United States

Two of the most talked-about names in the barber world: Schorem Haarsnijder & Barbier, and REUZEL. With more than 50 years of barbering and grooming experience, the Rotterdam-based master barbers from Schorem — Leen & Bertus — formulated pomades worthy of their exacting standards, digging deep into the history of pomades to create what they believe are the world's finest.

From 2018 to 2022, we supported Reuzel with strategy, content creation, management, growth and workshops. We translated the brand's personality into a clear and consistent approach across social media. The work combined ongoing content with campaigns, channel management and paid growth. Workshops helped the team apply the same direction across its own communication.

Q

Can you help us with managing our social media platforms and increase online sales?

A

Yes, we can.

Every day, we conducted REUZEL's social media orchestra. From the monthly planning to publishing and optimising every post: it all ran through us. We built concepts around the brand's core values and engaged with a community of millions of followers worldwide. REUZEL had its own dedicated Hashtag Junkie, who worked closely with the teams in Rotterdam and the United States and took care of monitoring and reporting.

Photography credits: Jelle Mollema Photography

"It takes a junkie to know one, and trust me, they take their addiction bloody serious, and whenever the social media of the REUZEL family is in serious need of a fix, they've always got the right stuff to get us HIGH up in the ranks again… No scams in dingy alleys no more, only the best product available… Most professional dealers of #'s and @'s out there, highly recommended for serious users…"

Robert-Jan Rietveld

Founder Schorem, Reuzel, and The Old School Barber Academy