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Flower Burger
Flower Burger
Flower Burger
Client
Flower Burger
Services
Strategy, Content Creation, Management, Growth, Workshops
Year
2019 - 2020
Location
Rotterdam
Flower Burger was born from an idea by Matteo Toto, a young entrepreneur who set out to discover new flavours and find the perfect meeting point between burger culture and vegan cuisine. From 2019 to 2020, we supported Flower Burger with strategy, content creation, management, growth and workshops. We translated the brand into a clear and consistent social media approach. Ongoing content and channel management kept the brand visible, while paid campaigns supported its reach. Workshops helped the team understand how to continue the approach in daily practice.
Q
Can you help us get more engagement on our social media platforms and enhance the link with Rotterdam?
A
Yes, we can.
During our time managing Flower Burger's social media, we focused on creating a look and feel rooted in Rotterdam. In developing content formats, we brought back Rotterdam city icons that resonated with the local online community, and worked together with the team in Italy to merge the content planning into one. Alongside social media management, we also developed social design, including a visual video shown at metro stations in Rotterdam. We like to think beyond the specific application you ask for, so we developed custom social design that works on social too. In one-on-one consultancy sessions, we focused on what kind of content could be shared through Instagram Stories, weaving in storytelling about the location and the artisanal, colourful menu.
"Super creative and colorful team that know what they're talking about!"
Caroline de Bruin
Manager Rotterdam
"Super creative and colorful team that know what they're talking about!"
Caroline de Bruin
Manager Rotterdam
"Super creative and colorful team that know what they're talking about!"
Caroline de Bruin
Manager Rotterdam
Q
Can you help us get more engagement on our social media platforms and enhance the link with Rotterdam?
A
Yes, we can.
During our time managing Flower Burger's social media, we focused on creating a look and feel rooted in Rotterdam. In developing content formats, we brought back Rotterdam city icons that resonated with the local online community, and worked together with the team in Italy to merge the content planning into one. Alongside social media management, we also developed social design, including a visual video shown at metro stations in Rotterdam. We like to think beyond the specific application you ask for, so we developed custom social design that works on social too. In one-on-one consultancy sessions, we focused on what kind of content could be shared through Instagram Stories, weaving in storytelling about the location and the artisanal, colourful menu.
Q
Can you help us get more engagement on our social media platforms and enhance the link with Rotterdam?
A
Yes, we can.
During our time managing Flower Burger's social media, we focused on creating a look and feel rooted in Rotterdam. In developing content formats, we brought back Rotterdam city icons that resonated with the local online community, and worked together with the team in Italy to merge the content planning into one. Alongside social media management, we also developed social design, including a visual video shown at metro stations in Rotterdam. We like to think beyond the specific application you ask for, so we developed custom social design that works on social too. In one-on-one consultancy sessions, we focused on what kind of content could be shared through Instagram Stories, weaving in storytelling about the location and the artisanal, colourful menu.
Q
Can you help us setting up a strategy and manage our socials?
A
Yes, we can.
For 21 Pinchos we started off with the development of a social media strategy. This strategy resulted in a tailored social media identity including content formats that are based on engaging interaction with its communities. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online communities on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community, and monitor the direct mentions. We serve the online communities through appealing Stories, feed posts, and focus on showcasing premium content and short form videos (such as Reels/TikToks). This approach provides more information for current online community, and also helps to increase online visibility to reach potential fans.
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Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved
Ready to stop scrolling and start connecting?
DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER
We don't flood inboxes, we only email you when we have something worth your time
Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved
Ready to stop scrolling and start connecting?
DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER
We don't flood inboxes, we only email you when we have something worth your time
Contact
Rotterdam
Schiemond 20,
3025 EE
The Netherlands
Berlin
Raumerstraße 29
10437
Germany
KVK 735 85 343 - BTW NL859590288B01
2026 Hashtag Junkies - All rights reserved