UnlocQed

Client

UnlocQed

Services

Strategy, Content Creation, Management, Growth, Workshops

Year

2019 - 2021

Location

Rotterdam

UnlocQed is the job-matching platform based on personality, knowledge, skills and qualities. UnlocQed puts the candidate in control, without giving away name, age, gender or place of residence, and for employers, that means no more (unconscious) bias during recruitment.

From 2019 to 2021, we supported UnlocQed across strategy, content creation, management, growth and workshops. We created a clear direction and applied it to ongoing content, channel management and campaigns. Paid growth helped increase reach, while workshops gave the team practical support. This connected the brand's strategy with its daily social media activity.

Q

Are you the social media partner who stands out and can make our brand stand out in our field of work?

A

Yes, we are.

Hashtag Junkies developed the basics of UnlocQed's social media identity, a strategy that covers the entire social media plan. We set clear strategic lines to translate UnlocQed's anchor points to the online community. The content we created is bold and different, yet fits like a glove, the copywriting is on point and genuinely appealing to read. Alongside that is hands-on, daily community management, reaching out to both active and latent candidates, because even people happy in their current job are often still open to something better. Sliding into DMs turned out to be a highly effective way to learn what could be improved in recruitment. We know how important high-quality visual content is for social media, so we created snackable, premium content and branded stories in the language UnlocQed's audience speaks, every design in the Highlights and Stories is our work. It's recognisable, and it keeps UnlocQed standing out, this time not just because of the story, but because of the cut of their jacket too.

"In the summer of 2019 we decided to search for an authentic social media agency which could help us to market unlocQed via social media. After scanning the market and talking with other companies out of three different independent angles Hashtag Junkies was endorsed with enthusiasm. After a session into their vision on embedding social into other strategic activities, and their track record, we decided to coop. And after the first half year cooperation, we understood that their constructive, long term approach was exactly what we needed. Each post has a link to our purpose, is anchored via one of our themes, is connected to our mission, and appeals as much as possible to our targeted audience. We are very happy with the first results, which are in line with our purpose to connect with other in an authentic and natural way, and grow as organic as possible via social media towards more involved users. We want to address that because of their professionalism, transparency, enthusiasm, and willing to share their huge expertise. We can endorse them as a strategic social media partner, if your brand is ready to think a bit different from the mainstream, classical (two times a week assembly line post subscription model) social media approach."

Mahir Özdemir

Co-founder UnlocQed

Mahir Özdemir

Co-founder UnlocQed

Q

Can you help us set up a strategy for our 10th anniversary and manage our socials?

A

Yes, we can.

Our team orchestrated a comprehensive strategy for the 10th anniversary celebration across all social media platforms. This involved content scheduling, visually compelling photos, and engaging short-form videos, all tailored to captivate the audiences of Rotterdam Centraal Station. Our approach also included active community management, ensuring daily interaction and fostering meaningful connections with the online community. Utilizing social listening, we tracked feedback in real-time, allowing us to adapt and enhance our engagement strategies. By providing exclusive insights into the festivities at Rotterdam Centraal Station, we not only offered users a sneak peek into the events but also nurtured a deeper affinity with the station's personality and brand.

Q

Can you help us setting up a strategy and manage our socials?

A

Yes, we can.

For 21 Pinchos we started off with the development of a social media strategy. This strategy resulted in a tailored social media identity including content formats that are based on engaging interaction with its communities. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online communities on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community, and monitor the direct mentions. We serve the online communities through appealing Stories, feed posts, and focus on showcasing premium content and short form videos (such as Reels/TikToks). This approach provides more information for current online community, and also helps to increase online visibility to reach potential fans.