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The Old School Barber Academy

The Old School Barber Academy

The Old School Barber Academy

Client

The Old School Barber Academy

Services

Strategy, Management, Growth, Workshops

Year

2021 - 2024

Location

Rotterdam

In 2010, Leen and Bertus decided to bring new life to the craft of barbering and opened Schorem Haarsnijder & Barbier in Rotterdam. From day one, barbers and hairdressers from around the world asked if they could receive training like the apprentices at Schorem. That's how the idea for The Old School was born: a small, independent barber academy where the master barbers of Schorem share the knowledge they've gained over 25 years.

Founder Petra Bijvoet was part of The Old School's 5-day all-round advanced course, which covers basic photography by Jelle Mollema and teaches barbers how to improve their social media presence, a crucial skill in today's competitive online world. Whenever extra social media knowledge or education is needed within The Old School's team, Hashtag Junkies provides tailored support meetings and consultancy.

Q

Can you help our students build stronger social media skills alongside their craft?

A

Yes, we can.

As part of The Old School's 5-day all-round advanced course, we teach basic photography and how to build a stronger social media presence, skills that are just as essential today as the cut itself. Over the years, we've trained 14 groups of students from all over the world, each leaving the workshop with real, practical answers to take back to their own chair.

Photography credits: Jelle Mollema Photography

"It takes a junkie to know one, and trust me, they take their addiction bloody serious, and whenever the social media of Schorem is in serious need of a fix, they've always got the right stuff to get us HIGH up in the ranks again... No scams in dingy alleys no more, only the best product available... Most professional dealers of #'s and @'s out there, highly recommended for serious users…"

Robert-Jan Rietveld

Founder Schorem, Reuzel, and The Old School Barber Academy

"It takes a junkie to know one, and trust me, they take their addiction bloody serious, and whenever the social media of Schorem is in serious need of a fix, they've always got the right stuff to get us HIGH up in the ranks again... No scams in dingy alleys no more, only the best product available... Most professional dealers of #'s and @'s out there, highly recommended for serious users…"

Robert-Jan Rietveld

Founder Schorem, Reuzel, and The Old School Barber Academy

"It takes a junkie to know one, and trust me, they take their addiction bloody serious, and whenever the social media of Schorem is in serious need of a fix, they've always got the right stuff to get us HIGH up in the ranks again... No scams in dingy alleys no more, only the best product available... Most professional dealers of #'s and @'s out there, highly recommended for serious users…"

Robert-Jan Rietveld

Founder Schorem, Reuzel, and The Old School Barber Academy

Q

Can you help our students build stronger social media skills alongside their craft?

A

Yes, we can.

As part of The Old School's 5-day all-round advanced course, we teach basic photography and how to build a stronger social media presence, skills that are just as essential today as the cut itself. Over the years, we've trained 14 groups of students from all over the world, each leaving the workshop with real, practical answers to take back to their own chair.

Photography credits: Jelle Mollema Photography

Q

Can you help our students build stronger social media skills alongside their craft?

A

Yes, we can.

As part of The Old School's 5-day all-round advanced course, we teach basic photography and how to build a stronger social media presence, skills that are just as essential today as the cut itself. Over the years, we've trained 14 groups of students from all over the world, each leaving the workshop with real, practical answers to take back to their own chair.

Photography credits: Jelle Mollema Photography

  • The Old School Barber Academy workshops created by Hashtag Junkies - Behind the scenes at The Old School Barber Academy in Rotterdam
  • The Old School Barber Academy workshops created by Hashtag Junkies - Behind the scenes at The Old School Barber Academy in Rotterdam
  • The Old School Barber Academy workshops created by Hashtag Junkies - Behind the scenes at The Old School Barber Academy in Rotterdam
  • The Old School Barber Academy workshops created by Hashtag Junkies - Behind the scenes at The Old School Barber Academy in Rotterdam
  • The Old School Barber Academy workshops created by Hashtag Junkies - Behind the scenes at The Old School Barber Academy in Rotterdam

Q

Can you help us setting up a strategy and manage our socials?

A

Yes, we can.

For 21 Pinchos we started off with the development of a social media strategy. This strategy resulted in a tailored social media identity including content formats that are based on engaging interaction with its communities. Social media is not about just posting but rather about maintaining a strategic focus. This approach also includes community management, and daily attention is paid to interaction with the online communities on the platforms. Social listening is part of this, we listen directly to the feedback coming from the community, and monitor the direct mentions. We serve the online communities through appealing Stories, feed posts, and focus on showcasing premium content and short form videos (such as Reels/TikToks). This approach provides more information for current online community, and also helps to increase online visibility to reach potential fans.

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Contact

(+31) 06 34 88 58 94

hello@hashtagjunkies.nl

Text with us

Rotterdam

Schiemond 20,
3025 EE
The Netherlands

Berlin

Raumerstraße 29
10437
Germany

KVK 735 85 343 - BTW NL859590288B01

2026 Hashtag Junkies - All rights reserved

Ready to stop scrolling and start connecting?

DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER

We don't flood inboxes, we only email you when we have something worth your time

Contact

(+31) 06 34 88 58 94

hello@hashtagjunkies.nl

Text with us

Rotterdam

Schiemond 20,
3025 EE
The Netherlands

Berlin

Raumerstraße 29
10437
Germany

KVK 735 85 343 - BTW NL859590288B01

2026 Hashtag Junkies - All rights reserved

Ready to stop scrolling and start connecting?

DON'T MISS A THING!
SIGN UP TO OUR NEWSLETTER

We don't flood inboxes, we only email you when we have something worth your time

Contact

(+31) 06 34 88 58 94

hello@hashtagjunkies.nl

Text with us

Rotterdam

Schiemond 20,
3025 EE
The Netherlands

Berlin

Raumerstraße 29
10437
Germany

KVK 735 85 343 - BTW NL859590288B01

2026 Hashtag Junkies - All rights reserved